Event Planning Business (2025 Guide)

Nigeria has one of the most happiest and socialable people in the world. Even when things go wrong, we still manage to throw lavish celebrations, and that positions event planning a marketable business in the country.

Could you imagine during covid19, Nigerians still held parties codedly? When there is economic crises, when we are broke we still borrow money to sponsor events.

That’s the level of importance we attach to ceremonies. For instance, birthday parties, weddings, burials, funeral ceremonies, government and music events. However, the success of such ceremonies is greatly depend on an event planner, this is where your service comes in.

Introduction to event planning business

Event planning is the process of making arrangement and provision for the success of an event. For example, to ensure there is nice event center, music, food, drinks, coordinated movement, security and others.

Event planners are experts that plan, organize, coordinate, control and making sure logistics, technical, creativity, entertainment and feasting are running successfully.

Event business refers to an established business organization that specializes in managing events. The business setup ensures the entire coordination of an event.

Event planning vendors/industry players

They are many players that work effortlessly to bring success to an event.

Event centers

These are event venues. for instance, multi purpose halls, gardens, hotels and many others where events take place
Choosing the right events centre contribute to the success of an event. A good event planner decides suitable venue depends on the location and budget of their respective clients.

Catering service

Catering is another business entity that specializes in cooking, baking, making of snacks etc.
Event planners ensure caterers prepare delicious and right quantity of food, cakes, small chops and other eatable items for guests.

Ushering service

Ushers control and coordinate the movement of people in an event. They play crucial role for a successful event.
Event planners work closely with Ushers to ensure guests are seated according to the arrangement.

READ ABOUT; Ushering business

Waiters and waitresses

They serve drinks and foods in an event.
They are integral aspect of a smooth running of an event.

Interior decoration

This department ensures event is colorfully.
They decorate seats, canopies, tables walls etc and make sure the event centre look beautiful.

Security service

Large events and events where very important person is present always requires the service of security personnel and bouncers to bring calmness to such event.
They ensure the lives and properties of guests are safe.

Cleaning services

The venue for an event needed to be tidy up before and after event. Cleaning services provide tidy environment.

Rentals service

Rentable items like plates, chairs, tables, canopies etc are provided by this organization for an event

Dj and Mc service

Dj and Mc ensure entertainment go well during event. They play vital role to make event lively.

Photography and videography

Photographers and videographers cover events to make them memorable for respective celebrants and some audience in the case of public events

Lighting

This players make sure they make event look beautiful with different kinds of lighting system

Types of events

private events

This refers to events hold by individuals for instance, birthday parties, weddings, funeral or burial ceremonies, graduation ceremony, child dedication and so on.

business or corporate events

The events hold by business organizations to promote their brands, text product concept, for instance maltina dance, mtn fame, business conference, seminars, music concerts, graduation ceremonies for private schools and many more.

government events

Government also hold events like political rallies, conference, ceremonial events, economic and educational events.

NGOs or charity events

This type of events is conducted to raise fund and materials for less priveledges and also to enlighten or raise awareness about certain public issues.

Starting an event planning business

Just like any other business, event business also acknowledge the same procedures of establishing a business organization.

conduct a feasibility study

Before starting up, embark on a critical research to a certain the viability of your event business. Whether you have all the resources to venture in as well as if there is an opportunity or need.

get trained

The rate of succeeding in any business is high of you have a prior knowledge of that business. You can enroll for event management course or get employed in any event planning business. This will equip you with basic skills to become successful when you start your own .

register your business

After you must have followed those precedures mentioned, then, proceed to Corporate affairs commission for your business name registration

decide location for your business

Ensure you chose a strategic location, business thrive in a good location. Event management business can be conducted from home provided you have a good network and engaging online presence

commence your business with a well prepared business plan

promotion your business effortlessly, if you actually want to become successful.

Use posters, flex, business cards, t-shirts, surveniers, jotters, bulletins, any means of promotion that suit your business

Build an engaging online presence, set up social media platforms, website, emails,, post quality content consistently, build a community of customer base.

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How to plan a successful event

• choose the right event center, a venue that is accessible and can easily be located. A venue that has capacity to accommodate the estimated number of guests with an organize parking space and top security.

• work with vendors that will not disappoint, for instance popular dg, MC, Ushers, caterers and others

• have a compitent team, and ensure to delegate responsibilities to them. Assign them to be in of charge of different departments.

• work closely with the host. Get the right estimated number of guests, understand his or her expectation in order to obtain sound financial plan
• Network with your industry players to know about trending issues

Conclusion

Event planning is a business that will never go in extinsion in as much as human beings exist, they must do parties or ceremonies.
Thier is need for event planning specialist to make those ceremonies memorable, so your service will always be in high demand.
Ensure to embark on a short training in order to gain necessary skills to succeed and never neglect the power of social media, website and digital marketing.