How to become a successful blogger in Nigeria

If you are looking up for how to become a successful blogger, I sincerely welcome you to the bloggers family. I was once like you wondering how to become a blogger until I found my feet without a prior knowledge of blogging. Now, I can beat up my chest and advise you to to follow all the steps listed here.

Blogging is one of the greatest ways to earn income both in foreign and domestic currencies. it allows one to earn a stream of income and passive income as well as earning at conveniences.

But, it’s not just about earning income, it’s also a great tool to share your ideas, express yourself and provide answers to lingering questions that surround humans. This has been an avenue for businesses and individuals to get global presence and becoming influential.

However, you must have to pay the price. This means, you must be dedicated, passionate, consistent, original, ensure quality, work late hours and also commit financial obligations.

The financial obligations is the startup capital you need to fund your blogging business. For instance web hosting, domain registration, data subscription and functional smartphone or system all require funding. Nevertheless, they are blogging platforms that offer free web hosting like blogspot, xanga, live journal.

1. Your blogging success guide

2. Six figure blogging

3. Blogger to WordPress migration

Introduction to blogging

You might have heard about famous Nigerian blogs like legit.ng, naijaloaded.Com, Linda ikeja blog, and many more. They all started from the bottom. You might also wonder why popular businesses like wix, mailchimp, selar, bluehost, shopyfy are into blogging, it’s simply to increase their business sales .

Unfortunately, Nigerian businesses are yet to adapt this marketing strategy except few businesses for instance, iprint, selar, shopyfy and others. Imagine you are into travel business, you blog about travel services. Firstly, you are going to provide valid information because it’s your specialization, Secondly your target audience are going to read through and spend more time on your blog post for it’s quality. Your chances of succeeding is very high.

Blogging simply means publishing of informative articles on the internet. It’s a tool through which individuals and businesses pass information about their products, personal experience, lifestyle and so on. These articles relate to posts which may include text, images, videos of what one has hobby, interest and, or knowledgeable about.

Blogger refers to someone who maintain and updates blog. This involves getting contents and post them on the Blogsite. A blogger can create content by himself or hire a copywriter.

Blog niche is area of specialization a blogger decide for himself. They are many niches for instance, politics, education, tourism, travel, food, small business start up, online business and so on.


ALSO READ; profitable blog niches in Nigeria


Benefits of blogging

Bloggers drive various benefits which include ;

  1. Income generation; it’s a means of making money
  2. Lead generation ; businesses can easily reach out to their prospective customers and get their information with the help of Google form and email marketing. It’s a means of adding more revenues to businesses.
  3. It enables businesses and individuals to reach wider audience
  4. Blogging is also a great way to become fame and influential
  5. Businesses and individuals make sales by blogging
  6. Blogging allows people to share their skills, interest, lifestyle, recipes and so on
  7. Blog is a great tool to answer questions that surround us.

Becoming a blogger

To become a blogger, you need to decide a profitable niche, decide blog platform that aligns with your budget, buy hosting and, or domain, design your blog site and publish quality posts

Choose a profitable niche

You cannot blog about everything, they are many niches for instance, education, online business, finance, travel and others to specialize on. Ensure to choose a niche that suit you and aligns with your background, passion, ambitions, education and skills.

Understanding Nigerians psychology, answer questions that bother your audience, have a deep knowledge of blog market, what they frequently look for an answer to is key to run a successful blog.

Once you choose a marketable niche that aligns with your background, it’s easier to provide deep answers for your audience’ questions. You can as well get enough materials to right about.

Background here means, if you are trained to become a doctor, ICT specialist, business administrator or if you work with travel agency, financial company etc, it will be easier for you write on your discipline.


Choose a blog platform

A blog platform is where you can design, post, and manage you blogsite. Examples of blog platforms include blogspot, WordPress, wix etc. Majority of websites are on blogspot and WordPress, decide any of them that suit your budget, marketing strategies and taste.

Blogspot is cheaper than WordPress because it’s self hosted , if you choose a blog spot, you only need to buy a domain, hosting free but if you choose WordPress you must buy domain and hosting.

WordPress is a free blog platform where you can do any type of websites, marketing and monetization with plugins while blog spot has a lot of restrictions.


ALSO READ; differences between blogspot and WordPress


Buy hosting and domain

Hosting is a store where all your files, images, videos, blog posts are stored and, domain is the unique web address of your site. It redirect your audience to your site whenever they search your URL or click your web links.

The hosting service provider and the type of hosting you decide determines the overall performance of your site like load time, down turn, customer support and others. Hosting service provider or company is a company that provides hosting services. Don’t mistake hosting platform with blog platform.


They are many international and local hosting companies. Some of the best hosting companies in Nigeria include Qservers, DomainKing, Truehost and others.



ALSO READ; best web hosting companies in Nigerian



Cpanel system

Cpanel is another company on its own different from blog platform and hosting company. After buying hosting, you will be given access to cpanel where you can manage all your hosting services, WordPress installation, web mails, my php, and many more.

This are things that you won’t understand over the night except you go through web design course. Spend your precious time to learn on YouTube as well.


This cpanel is only meant for those that bought hosting and use platforms like WordPress, while those that use sef hosted platforms like blogspot doesn’t need cpanel because blogspot provides all the hosting activities themselves.

Design your blog site

After you have decided a blog platform, hosting and, or a domain, then, you can start building your blog site. Some hosting companies provide free website building for their client, some independent platforms also provide website building, blog platform like wix also provide free web building.

You can also give the job to professional website builders like us to design your Blogsite. It’s very nice to do it yourself as well, learn how to design a blog site on YouTube, udemy or enroll for a website design course.

Post valuable content consistently

They are many bloggers that have already cover your niche. There is nothing new out there. What will definitely set you up is to understand your audience and competitors, post content that outshine your their and ensure do it regularly.

Focus on topics with high demand and potential advertisers. Figure what high numbers of people tend to search for daily. You can use Google keyword or keyword finders to analyze and decide trending issues.

No success come overnight, it takes six to one year for your blog to be noticed. That’s why you need to have passion and get ready for the blog business. Once you start monetizing, money will keeps coming even when you are not working

Promote your blog

Just like any other business, blog business need serious promotion, this is to help get your blog noticed on time. Use social media platforms and other internet platforms like Facebook, Twitter, linkln, quora, nairaland and whatsapp channel to promote your blog.

If you can use those platforms effectively, it will be easier for you to achieve result more quickly, you can as well monetize some of those platforms. Also use keyword, SEO, SEM to promote your blog. SEO is very much important for you to learn. It will help your blog to get ranked and drive organic traffic to your site. It’s the most prefer option to market your blog.

Monetization

A blogger monetizing his blog

This is the suitable aspect of it all because you are getting rewards for your efforts.
The last step is to start earning with your blog if you take initial steps rightfully.
They are several ways to monetize your blog like sponsor post, ads, affiliate marketing, partnership, paid subscriptions and other.


ALSO READ; How to to monetize your blog


Tricks to become a successful blogger

  • Have knowledge of website designing : if you have some basic knowledge of website design, it will be easier for you know how the system works and you can consistently used plugins and adjust your site to suit the need of you audience.
  • Undetsatnd your audience and tailored your blog to suit thier needs
  • Build a network with other bloggers to know the trends and what they are doing
  • Post consistently without getting tired or feel relaxed
  • Spend time to write quantity content.
  • Be patient and work for a future. Don’t expect result the overnight.
  • Make sure you keep promoting your blog consistently. Those platforms mentioned earlier are the best to promote your blog
  • You may decide not to promote your blog or publish low quality content but never joke with SEO. That’s that pathway to drive organic traffic to your site. Quality content makes your audience to stay longer on your site.
  • Build and engage with your audience
  • Build a community via email subscription, social media pages and engage with them consistently. Anytime you made a post, notify them through newsletters,, and share across your online platforms.
  • This will expose you to more monetization opportunities as a blogger.

Conclusion

Becoming a blogger can give you fame, influence, financial freedom and flexibility. However, starting a successful blog requires financial commitment and it’s time taking.

Before you can start earning on your blog, it will definitely take you from six months to a year and once you start to earn, that’s how your money will keep coming. The easiest way to succeed is being committed, patient, dedicated, focus on quality content and traffic generation.

As a small business owner, blog is one of the best ways to grow your business. Get a website for your business, there is a dedicated page where you can blog without needing to create another blog site.

Author

  • Omu Fidelis

    Omu Fidelis is a results-driven Digital Marketing Specialist and Financial Advisor at Custodian Life Assurance Limited, where he helps clients make informed financial and insurance decisions. He holds a Bachelor’s Degree in Business Management (Second Class Upper), combining strong analytical insight with strategic business acumen.

    A passionate tech enthusiast, specializing in website design digital marketing and brand development, leveraging technology to enhance visibility and business growth. He is also the founder of Timing — a leading business and economy website dedicated to delivering timely insights on finance, entrepreneurship, insurance, and economic trends that shape Nigeria and beyond.

    Through his work and writing, Fidelis aims to empower individuals and businesses with the knowledge and tools to thrive in today’s fast-evolving financial and digital landscape.

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